How To Build A Brand For Your Blog In Nigeria 2018 Tips, 10 Ways To start a successful blog business in Nigeria 2018,Ten ways to build a brand in Nigeria 2018,How to Start A successful brand in Nigeria 2018 by wepublicisenaija.
As a blogger, regardless of whether your blog’s focused on your business, solopreneur, media entity or personal subject, take the time to think through your brand and its implications for your content going forward.
Some Questions You Need To Ask Yourself:
1. How Much Am Ready To Spend?
2. Who Are My Audience?
3. What Picture Do I Want To Create?
4. Can I Do This Niche?
5. Am I Ready For It.
After asking your self this 5 Strong Questions, if you have truthful answers then you are ready for the next big step am ready to show you.
Am not going to beat around the bush am going straight to the point.
- Choose a memorable address. While options such as WordPress.com and Blogger are freely available, it’s highly recommended to start using your own URL. Therefore in addition to selecting a name, it’s critical to get the URL for it. Alternatively, you can integrate your blog into your website. In this case, you can use another name for it.
- Pick your blog’s name with care.Unlike a rose, a blog by any other name may not yield the same results. In addition to reflecting on your brand, your blog’s name sets the tone for your blog and has search implications. Among the questions to consider are: Is your blog’s name related to your firm or product brand? Will you use your personal name if you’re a solopreneur? Will you include search-friendly terms in the name?
- Give your blog a tagline. A tagline adds insight into your blog’s personality and content that is integral to your brand. Consider your blog’s focus and keywords. For example, this blog uses Actionable Marketing to define the type of information presented.
- Select your blog’s theme. As your blog’s underlying architecture, a blog theme provides the basic structure for your blog’s presentation. One of the major options a blog theme sets is the use and location of columns. The theme provides parameters within which you build your blog and related brand. (Note: Some are free and some have a fee. Make sure you change all of the prototype text. You don’t want your blog to state, “Another WordPress Blog.”)
- Determine your blog’s color palette. Color is an important element of branding. Don’t just skip this point because you’re not the graphic artist. Think about the statement you want to make about your blog. Limit your palette to two or three colors. If you’re going to use them for headlines and type make sure they’re legible. Do you want it to be forceful or delicate? Consider how your readers will react to the colors, especially if you choose extreme shades like hot pink and lime green. You don’t want potential readers to skip onto the next piece of content because your color choice has scared them away.
- Create a set of graphics and visual cues. If your blog is part of a business, it’s a good idea to extend your business branding to your blog. But you should modify it to distinguish your blog from the rest of your content. If you’re starting your blog from scratch, think about how you want to graphically represent your blog in terms of icons, backgrounds and elements. There are low cost design kits available online. [Here are more blog design tips.]
- Determine the typeface. The actual font and size say a lot about your brand. It’s important to minimize the number of typefaces you use as well as the variations. Before choosing special typefaces, realize that not all machines can read them. Also and more important make sure it’s readable for your target audience.
- Decide on photograph presentation. Start with the use of color versus back and white photographs. [Here’s more helpful information on photographs.] Will you focus on specific subjects? Will text be incorporated into the image like a comic strip? Do you plan to include captions with each image? These type of choices help build your blog’s brand. Additionally, don’t forget to include search relevant text with each photograph on your blog.
- Set guidelines for other media format use. Will you incorporate video, audio and/or presentations? Where do they appear in a blog post and how will you reference them?
- Choose your bloggers. Who will write your blog posts? Will you be the sole author? If it’s company or group blog, who will write and how often? Will there be a set of guidelines to ensure that the content is consistent? Will you use a copy editor to help achieve this?
The Many More To Go But I Will Stop here so I won’t make the reading boring but you can drop your comments below maybe it would ginger me to list more please give credit if you feel like republicising.